Posts Tagged ‘Conference’

Here I am starting to write this minutes away from the Brewers Showcase in Sacramento, California – the grand finale of the awesomeness that is the California Craft Beer Summit. By the time I finish this, I will likely be plenty inebriated and cooked well-done thanks to this lovely Sacramento heat. The overall experience was amazing to say the least.

The first year of California’s Beer Summit included a host of talks and classes by some of the most recognized names in the brewing industry. The guest list consisted of the past, present, and future of the California and U.S. craft beer scenes. Greg Koch, Vinnie and Natalie Cilurzo, Tony Magee, Matt Brynildson, Dr. Charlie Bamforth, Ken Grossman, David Walker, and several others addressed craft beer industry professionals and fans alike. Many of the key points were highlighted on the California Craft Brewers twitter feed, but I will highlight a few of my own takeaways.
The main entrance to the Expo Hall

The main entrance to the Expo Hall.

Well… that lasted a whole two paragraphs… The whirlwind of a weekend didn’t stop at the end of the Summit, but instead continued through the Brewers Showcase with an outstanding showing by some of California’s finest. The hundreds of beers available and numerous cornhole games kept me preoccupied and away from the digital devices (with the exception of UnTappd checkins in the rare case you didn’t see them). But don’t worry, I’m now well rested and fully recovered!
The turnout for the Brewers' showcase.

The turnout for the Brewers’ showcase.

There was a lot going on at any given time during the summit. There were “Educational Sessions,” which took the form of a typical lecture with a powerpoint and Q&A at the end. There were also “Tap Talks” and Food & Beer demos that took place on small stages at different corners of the main expo hall – these talks gave the speaker a stool and mic with a smaller audience. I believe there was just enough information given to create a craft beer encyclopedia, so I will not do it injustice by providing summaries with potential for misinformation. Instead I will highlight each of the talk that I went to with one main idea or sentence. But enough with the talk! Beer time…
One of the entrances to the Educational Session rooms.

One of the entrances to the Educational Session rooms.

September 11th, 2015 

Moment of Silence – This was not a part of the Summit, and by the time you’re reading this it will no longer be September 11th. But in case you missed it, please share with me a moment of silence for those lives taken over 14 years ago. 

State of the Industry: Current Trends & Statistics Where the Industry is Heading – Bart Watson, Chief Economist for the Brewers Association.
  • Main takeaway:  While there are currently over 500 breweries in existence and in planning, there is still room for growth for another 200+ breweries! (I knew these crowded cities were good for something! California beer is awesome!)
  • Also, the next “IPA” will likely be…. an IPA.

Craft Beer “The New Top Shelf” How craft beer can increase your overall bottom line – David Macon, VP Sales & Marketing, Firestone Walker Brewing Co.
  • Main takeaway (although tailored for beer retailers): Be objective in beer selection; use proper glassware; utilize Brewers Association standards for draft & refrigeration systems; try beers often; and have fun!

Value of a Cicerone – Virginia Thomas, Cicerone Certificate Program
  • Main takeaway: Knowing how to taste, describe, and experience beers will allow you to help others do the same! Cicerone Certification helps this process.

From left to right: Dave Gull (New Helvetia Brewing Co.); Ryan Graham (Track 7 Brewing Co.); Glynn Philips (Rubicon Brewing Co.)

From left to right: Dave Gull (New Helvetia Brewing Co.); Ryan Graham (Track 7 Brewing Co.); Glynn Philips (Rubicon Brewing Co.)

Sacramento Brewers Panel – Glynn Philips (Rubicon Brewing Co.); Ryan Graham (Track 7 Brewing Co.); Dave Gull (New Helvetia Brewing Co.)
  • Main takeaway: Sacramento beer is awesome, and the beer scene is rapidly becoming one of the premier California beer scenes! “Drink local, go with the home team!” – Dave Gull
  • Also… Glory, glory Sacramento!
September 12th, 2015

Beer Styles: the Advanced Course – Mike “Big Mike” Moore, Beer Judge, Beer Educator & Food Specialist
  • Main takeaway: History and origin is very important to beer style and beer overall! Remember the history of what’s in your glass!

Homebrewing – Gary Glass, American Homebrewers Association
  • Main takeaway: Homebrewing is easy, fun, and better with friends…. Join the AHA!

The hop wall and  the history on hops.

The hop wall and the history on hops.

Reverence for Beer – Dr. Charlie Bamforth, UC Davis
  • Main takeaway:Use the proper glass, and treat the beer with the respect and reverence it deserves!
  • On “yellow, fizzy” beer: “Its up to you – what you like, and have reverence for it.” – Dr. Charlie Bamforth

Beers You Can Age & How to Store Them at Home – Matt Brynildson (Firestone Walker Brewing)
  • Main takeaway: 97% of the beers produced are not made to age – if the brewers wanted it aged, they would age it themselves. The 3% produced that can be aged should be stored properly and in a controlled environment.

Keynote – Greg Koch (Stone Brewing Co.)
  • Main takeaway: The craft beer industry is booming in the U.S., and there is potential for growth on the international level.
  • Stone Brewing will remain strong and independent in its own brand! “My answer is no or hell no” – Greg Koch
During the Keynote with Greg Koch. "My answer is no or hell no" - Greg Koch on Stone Brewing being sold.

During the Keynote with Greg Koch. “My answer is no or hell no” – Greg Koch on Stone Brewing being sold.

 

If you couldn’t tell, the first ever California Craft Beer Summit was worth every penny, and I enjoyed every second of it. The education alone was worth the cost.. not to mention the special releases and tastings available all weekend!

The one that got away...

The one that got away…

 

As I’ve said before, California’s Craft Beer Summit included some of the most iconic figures in today’s American craft brewing scene. While being within arms reach of many of these guys and girls, it’s easy to see that they are all still just regular people whose passion and drive led them to great success in the craft beer world. I mean, after the Summit Greg Koch threw on his backpack and sunglasses and walked a few blocks over to the brewers’ showcase! If I saw him in passing in Downtown Sacramento, I would have never looked twice. The same was the case with the Cilurzos, with Mitch Steele, and the rest of craft beer community. Unfortunately, I turned into a 13 year-old boy around Taylor Swift anytime one of these people sat or stood around me, which is why I have no pictures with them. Nevertheless, being in the same room with some of the same interests as these folks was truly an amazing experience. Time to start the countdown to next years’ summit!

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